Don't Get Burned Vetting Kit
CRIVA
Agency Vetting Kit

Don't get burned by another agency.

You were promised the world and instead you were handed a report full of “impressions.” This is the exact list of questions, ownership terms, and red flags to run any agency through before you sign a dime away.

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Sound familiar?

You've heard the pitch. You've lived the aftermath.

Every service owner who's hired an agency has a story. Usually the same one, told a little differently. See how many of these you've said out loud.

They were all over me until the invoice cleared. Then I couldn't get a call back for two weeks.

Roofing, hired a “growth” agency

When I left, I found out they owned the ad account, the number, the landing page. I walked away with nothing.

HVAC, 11 months in

The reports looked great. Reach, impressions, engagement. Not one of them was a booked job.

Landscaping, $2k a month

My “account manager” was 22 and had clearly never priced a job in his life.

Plumbing, six-month contract

Locked into a year. By month three I knew it wasn't working and there was nothing I could do.

Electrical, still paying

Turns out they ran the exact same campaign for three of my competitors in the same town.

Painting, found out too late
Been there, tried that

You've already tried everything else.

And every one of them cost you money, time, or trust. Usually all three.

Lead marketplaces
Angi, Thumbtack, HomeAdvisor. The same lead gets sold to five of you, so it's a race to the bottom on price with people who were never really yours.
The cheap freelancer
Cost a fraction of an agency and delivered a fraction of the work. Then went quiet the month you needed them most.
Doing it yourself
Posting and boosting at 9pm after a full day on the tools. Inconsistent, untracked, and the first thing to get dropped when work picks up.
Another agency
Sounded different on the call. Same lock-in, same vague reporting, same slow ghost. You're once bitten, and this would be twice.
What's inside

Everything you need to vet them properly.

A short, no-fluff kit you can take straight into your next sales call. Built from what actually went wrong for owners like you.

12 questions that make bad agencies squirm. The ones a good partner answers instantly and a bad one dodges.
The ownership terms to demand in writing. Your ad account, your leads, your number, your domain, your content, your CRM data. Who keeps what when you leave.
The 15 red flags to walk away from. The contract clauses, sales tactics, and reporting habits that signal you're about to get burned again.
A one-page agency scorecard. Grade any agency in five minutes and compare them side by side, so the decision is a number, not a gut feel.
The Kit

The Don't Get Burned Vetting Kit

A printable one-pager plus checklist. Made to sit on your desk during the call, not gather dust in your inbox.

Free PDF, instant download
Takes 5 minutes to use
Built for local service owners
Before you sign anything

Know exactly what to ask, and what to run from.

Get the kit, vet your next agency in five minutes, and never hand your business to the wrong one again.

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