Local service businesses roughly between $300K and $3M annually, close enough that we can drive to you. The common thread is that someone nearby has to find you and trust you before they get in touch. We take one company per trade in an area.

We come out, learn about your goals for your business, then build and run the marketing side of it. Meta ads, content filmed where you work, a CRM so leads stop living in your text messages, automatic follow up, and appointment setting so those leads turn into things on your calendar. Then we show you what all of it costs per booked job.

Two separate numbers. Ad spend goes to Meta and usually starts between $1,500 and $3,000 a month. What you pay us is separate and depends on the size of the business and how much of it we’re running. We don’t quote that until we’ve seen your business, because pricing a category over the phone is how you end up with a bill that doesn’t match the work.

We pretty much just get to know you as a person and your opinion of the current state of your business. Then we talk about your goals and come up with an action plan with you. We’ve already done our homework on your business before we show up, so you don’t have to waste time explaining it to us. And you keep the plan whether or not you hire us.

We request access to your ad account or set one up, build the CRM and the follow up, film the first round of content, then launch. Most of that lands inside the first couple of weeks, and the only part that needs much of your time is the filming day.

Meta, which is Facebook and Instagram. Ads, plus keeping your page active, because your page is the first thing someone checks after they see the ad. We’d rather run one place properly than six badly.

You don’t have to be on camera, but people will trust you a lot more if you were on camera and showed your personality. But it depends on your niche too. We’ve made ads without the owner saying a word since the work itself is was better footage anyway.

We film on a bi-weekly basis. We’ll book out a time when you’re working and are open to filming content. We’ll operate on your schedule, you won’t have to operate on ours.

We write them. We do thorough research, build your ideal customer profile and implement specific things you told us at that first visit. Anyone who’s never met you is just copying your competitors’ ads without adding what makes your company unique.

So every lead lands in one place instead of your texts, your voicemail and a note on your phone. It’s also what makes the automatic follow up and the appointment setting possible, and it’s where the numbers come from.

Follow up texts go out automatically. Past that we set up appointment setting so someone is working the leads and getting them onto your calendar. The estimate and the close are still yours, and we’ll train whoever’s on the phone on what to say.

You will always have access to our CRM. However logging in is optional. Most owners look once a week and update whichever leads turned into clients. Or you can email it to us and we’ll do it on your behalf. 

We will do a call or visit at least once a week. This is to keep you updated and to hear your feedback on how things are going. Specifically the quality of the leads. Be honest with us, we’re looking to help you, so we don’t take offense.

Yes. Your ad account, your pixel, your CRM, your data, your footage. We build on your stuff on purpose, so if we part ways you’re not starting from nothing.

Usually seven to fourteen days after launch, with the first couple of weeks spent testing. We won’t promise that same number in a trade we haven’t run yet. What we will do is tell you what we’re testing and what we’re seeing, every week.

You’ll see leads inside the first few weeks. You’ll know whether it’s working around week six to eight, once there’s enough booked work to put a real cost against it. Anyone who tells you they know in week one is reading noise.

Weeks one and two, we build, film, launch and test. Weeks three to six, leads are coming in steadily, follow up is running, and we’re cutting what isn’t working. Weeks six to twelve, cost per booked job settles into a number you can plan against, and we push harder on the parts that are paying.

Depends on your budget, your area and how much you charge for your service. We’ll give you a range at the walkthrough once we’ve seen those three. We won’t give you a number before that, because a number invented on the spot is just a sales tactic.

That happens, and it’s worth knowing why. Someone sees your ad on Tuesday and calls you directly on Friday. That job looks like a referral. We’ll show you where the tracking is solid and where it’s an estimate, instead of pretending every job traces back cleanly. Our ultimate goal, however, is to make sure everything is tracked so you know exactly what your cost per acquisition is.

We change the thing that isn’t working and we tell you which thing it was. Usually it’s the appointment setting process with new leads, then the offer, and then the ad angles. And if we get to a point where we don’t think we can move it, we’ll say so rather than keep wasting your time.

Most people we sit down with have. After a few weeks of working with us, ask us for your exact cost per booked job on a live account. If we can’t show it, don’t hire us. That one question would have saved you the last time. Because unlike other agencies, we track everything rigorously to make more informed decisions.

That’s the reason to do it, not the reason to wait. The hardest part is dedicating just 3-4 hours a month to a filming day. Everything after that is built to run without you.

Then why are you here…..?

In all seriousness, you don’t need more leads, you need better ones. When you’re booked out we aim for higher value work instead of more of it.

Plenty of owners could. The knowledge usually isn’t what’s stopping them. They just don’t have the time.

You can, and plenty do. You’re renting someone else’s list, the same lead usually goes to three other companies, and you end up competing on who called first and who’s cheapest. Our system builds your reputation and pipeline, both belong to you.

Maybe not. What carries over is the machine, not the trade. The offer and the wording change, the way it’s built doesn’t. And if being first in your trade with us makes you uneasy, that’s fair. It also means we’re not working for your competitor.